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DANTE NEWS-17

Dante Study visit in Clermont-Ferrand, 5th and 6th November 2013

Context

On the 5th and 6th, November 2013 the Province of Turin and Metropoli Firenze visited CyberMassif in Clermont-Ferrand and Mende (Massif Central, France). The purpose of the meeting was a more in depth analysis of the “e-tourism from A to Z” and “Cybersudoe” good practices (to know more, please have a look on our whole GP guide). The meeting focused more on technical and methodology aspects, as the practices were already presented during the DANTE workshop in Clermont-Ferrand on the 25th September 2012.

Content of the visit

On the first day, partners went to La Garde to visit Christophe Brunel, a tourism provider who participated in the programmes developed by Cybermassif. He shared his experience on the training received in Cybersudoe and Tourisma’TIC programmes. He also detailed the digital evolution of his facilities (hotels, restaurants, catering and spa). Cybermassif’s trainings enabled him to follow the right direction in his ICT development approach. The visiting partners had the possibility to exchange with him to compare their current situation and see the elements that could be transferred to their territory.

Partners went to a resource center. Sébastien Oziol, director of POLEN (Lozère Hub for digital economy) presented the structure and its activities (company incubator, economic development, ICTs…). Ludovic Toussaint, project manager of POLEN, explained his job and how companies were trained in order to implement the projects Cybermassif has developed during the last years.

Hélène Ribeaudeau presented then the methodology used to implement the project “e-tourism from A to Z”. The project was analyzed more in depth. The application document of the project was presented and shared with the visiting partners to facilitate the transfer of this good practice. It contained the specifications, the number of collective and individual meetings to schedule with the SMEs, the various tasks of the partners and the budget. She also shared some guidelines on how to concretely implement the project.

During the second day, Christian Le Clech for Cybermassif presented Cybersudoe’Innov, the second version of Cybersudoe, a project with Spanish, French and Portuguese partners. First, the expert data base registers the ICT and innovation experts from the south-west of Europe. The selection process of the experts was presented as well as the data base in itself. In a second time, the association that will be created during the curse of the project was also presented. It will be accessible for all the companies, public structures, associations and organizations. The first version of Cybersudoe project, aimed to develop SMB and VSB competitiveness of the SUDOE (Southwestern Europe) thank to a better appropriation of digital technologies and to create of an interregional network that enables companies to benefit from the diffusion of ICT use.

ENMAC aims at developing the digital economy in the territory. The functional aspects of the project were presented to give an insight on the methodology used. SMEs receive free trainings dealing with their ICT issues. To ensure a strong participation of these enterprises, the project team is saving time and budget to call them directly on the phone, to be sure they will attend the training meetings and to interact with them during individual meetings, following the collective ones.

Franck Raynaud, director of Iris Interactive, a digital communication agency from the region presented its new innovative solution in the tourism field: the «Unique search engine». He also presented his White paper on e-tourism which gives numbers and statistics on the current situation of e-tourism in France.

Transferability

Cybersudoe: This good practice is very interesting for Metropoli and can be transferred in its territory in order to develop the competitiveness of SMB and especially VSB through ICT. In its territory there are many small and very small companies and through this good practice, Metropoli intend to help companies make better use of ICT in their activities, improving the management of the business by increasing the visibility of their structure through the development of their communication tools (internet, e-mailing, social networks) and offering new services to customers (Wi-Fi, etc..) also through training tools for the people who will use the portal.

E-tourism from A to Z: This good practice is interesting for the Province of Turin and can be transferred to raise awareness among tourism professionals of rural and mountain Turin areas to the necessary technological evolution of their businesses and assets. It can help small tourism providers to understand that internet plays an increasingly important role in the tourist economy and you need to apply it in the best way, using all the tools available (reservation systems, emarketing campaigns, sales strategies and communication, social networks, etc.). In addition, the methodology used to organize meetings, choosing carefully the days and times, promotes and increases participation in training days, while the division into topics allows operators to choose the form that best suits their needs.