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DANTE NEWS-3

DANTE partners learn about greek ICT good practices for tourism in the Cretan workshop.
8 good practices that are implemented in various regions of Greece are currently presented and discussed at the first workshop of the DANTE project.

18/05/2012.

The Cretan partners of DANTE have set up a high standard organising the first workshop of the project. 8 presentations of excellent qualities have shown some tourism practices and strategies based on ICTs:

  • Enhanced tourist experiences - best practices & Research and Development orientations by Vassilis Spitakakis, CEO of Forthcrs S.A. As Internet is more and more used by tourists to plan their visits, new types of services are developed. One of the example presented was the case of a search tool that provides multi-modal solutions (plane, train, bus...) for travelling.
     
  • Smart-villages: e-ARCHANES by Konstantinos Strataridakis, Director of ICT Direction of the Decentralized administration of Crete and Babis Samios, Technical Director of SDC S.A. Everybody should be able to access Internet. The villages of Archanes have invested in infrastructure to equip the main sites and provide free access points to inhabitants and visitors.
     
  • Good practices in implementing interactive personalised information in the field of rural tourism by Georgios Vistakis, Director, and Anastasios Anastasakos, both from Edu Team, University of Crete.
     
  • Crete Tourism: from e-Brochures to Web 3.0 by Lyberakis Nikolaos, Managing Director from Multimedia Systems Center S.A.
     
  • E-Commerce Analytics: Methodologies and Applications by Constantine Aivalis, Lecturer from the Technological Education Institute of Crete and University of Peloponese. Once you have put online an e-Commerce website, you can improve your turn-over by analysing who are your visitors and their movements on your website. Several technics exist and new ones are developing to combine the advantages of the main ones.
     
  • Integrated (online/offline) Marketing Strategies for Reputation Management: Best practices from Greece, Europe and the US by Manolis Psarros from Aboutourism international destination consultancy. Perception that people have from a place is different from reality. And bad reputation about a destination takes years to change. New technologies and Web2.0 tools have to be utilised to make a difference and brand a place.
     
  • "Super Taxi": a vehicle for bringing regions to the new digital era by Alexander Karavatis, Managing partner from Viva Online Services. Some taxis of Heraklion (Crete) are now equipped with internet access and a tablet. With this device, their customers can book a flight or a hotel, book a restaurant or theater seats or event get their boarding passes on the way to the airport. After the test phase in Heraklion, the system is now spreading to other cities in Greece.
     
  • Destination Marketing & Communication Strategies: the case of Olympia (Greece) by Georgia Zouni, Adjunct Lecturer at the Athens University of Economics and Business & University of Kent. Knowing who are your customers is essential to build a strategy and tourism services adapted to their needs. A survey done in Olympia demonstrated the gap between the perception of who were the visitors of the city according to tourism service providers and who they really are. A campaign was also developed using social medias to make the city better known.

The presentations show that ICT is now evident for tourism, and there is an integration of ICT in the value chain of tourism services in rural and mountain areas. The use of ICT allow having customized tourism services to improve the tourism experience. This raises the challenge: how to integrate services at the same time  tailor-made? At this time when the technologies are available, a challenge to face is to prepare the policy-makers and the entrepreneurs to use the new possibilities within the tourism strategies they develop.

The 8 cases will be discussed tomorrow (18/05/2012) during two panel discussions. The first will aim at receiving the opinion of regional authorities and policy makers on policy initiatives, roadmaps and action plans relevant to ICT applications for tourism in rural and mountain areas. The second panel discussion will give the floor to firms active in tourism services in rural and mountain areas to collect their vision and requirements regarding the use of ICT in their current services as well as in the development of innovative services.
The presentations will be soon online on the DANTE website.